KYASHI WRITES
Modern brush calligraphy specializing in crafting personal hand-written quotes, poignant poems, and captivating stories. Calligraphy was a way to step away from the screen and create something personal and real. Kyashi means ‘Cathy’ in Japanese where much of my influence in calligraphy started. I’ve been fortunate to work with brands like Lululemon, Frank Green, Westfield and We Work.
Lululemon - Mother’s Day Campaign
A Mother's Day campaign to embrace all the words that moms say, 'Mumisms' - Lululemon approached me to create a suite of calligraphy quotes. These quotes were intended to be displayed in-store and on their window displays alongside their Mother's Day photography images. The displays were showcased in Australia and New Zealand."
Factorie - Transcend Campaign
I crafted this custom calligraphy piece on a denim jacket for the brand Factorie in collaboration with Transcend. Transcend is Australia's leading national body supporting trans, gender-diverse, and non-binary young people and their families. As part of this campaign, I conducted an in-store calligraphy workshop, where I inscribed custom messages on t-shirts. The showcased denim jacket is worn by Georgia Stone, Australian of the Year and a prominent trans activist."
Frank Green - Mother’s Day Collection
Frank Green asked me to be part of their Mother’s Day Campaign, utilizing my calligraphy skills. I created custom typefaces for their exclusive Frank Green collection, catering to both Australian and US consumers.
Reported to: Brand Marketing Manager.
